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Warhol Spirit by Absolut Vodka

Absolut Vodka

Issue 34 | March 2015

Background

The Andy Warhol Edition is a limited edition of 4 million bottles with Andy Warhol's art on it. The task was to promote the edition by online buzz, to build excitement and engagement thru storytelling, and to explain and support ABSOLUT's mission, through a bit of risk taking and imagination.

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