Live High Five

Background

In September, KLM Netherlands (Home market sales office of KLM Royal Dutch Airlines) celebrates their sales campaign: the KLM World Deal Weeks.

This year, KLM wanted to create awareness and reach a different target group than they do with their regular (ATL) media, but still create a fit with the KLM brand.

That's why the airline chose to build an interactive and shareable experience around the World Deal Weeks-symbol: The High Five. Which is used in all campaign materials from TV to outdoor. From banner to print.