Online & Digital
Live High Five
KLM Royal Dutch Airlines
Issue 34 | March 2015
In September, KLM Netherlands (Home market sales office of KLM Royal Dutch Airlines) celebrates their sales campaign: the KLM World Deal Weeks.
This year, KLM wanted to create awareness and reach a different target group than they do with their regular (ATL) media, but still create a fit with the KLM brand.
That's why the airline chose to build an interactive and shareable experience around the World Deal Weeks-symbol: The High Five. Which is used in all campaign materials from TV to outdoor. From banner to print.