
Recycled invitation
Hans Andersson Recycling
Issue 46 | April 2018
Agency
Ellermore
Creative Team
Art Director: Peter Lager Copywriter: Patrik Spång Strategy Director: Johan Lundgren, Erica Berghagen Creative Planner: Johan Good Production Manager: Jesper Widén
Date
July 2017
Background
Sailing Week Match Cup Sweden at Marstrand attracts around one hundred thousand visitors. It is an exclusive event and, for great many companies, the ideal opportunity to invite potential and existing customers to everything from sailing contests and seminars to the occasional glass of rosé. The one invitation is more flamboyant than the other. The spirit of excess, party and exclusive materials takes over. But what do you do if you are a recycling company, that not only wants to stand out in the pile of VIP invitation, but also want to spread the message how well it knows recycling?
Idea
At Hans Andersson's own recycling sites they had all components – everything from envelopes to office paper – to make invitations that can only come from one company and no other - Hans Andersson Recycling! In the end, old envelopes and papers had a second chance of delivering their message. And the customers were not VIP'd with gold foilings or fancy gimmicks in exclusive boxes, but through all the care and thought behind each mailing.