Creme Egg EATertainment

Background

The brief was to create a brand-new, modern and creative equity campaign, with the product at the heart. The immersive, conversation-worthy experience of eating a Creme Egg was turned into entertainment. Rather than disrupting the programming that the audience was seeking out on demand, they became part of it, creating multiple pieces of content designed to elevate their diverse audience’s Creme Egg eating experience.