Hunt the White Creme Egg
Issue 53 | December 2019
BackgroundCadbury’s Creme Eggs were only on the shelves for four months of the year, around the Easter period. Generating sales rapidly was crucial. The idea of a Creme Egg Hunting Season had originated in 2017. In 2019 the challenge was to continue the theme but reach an audience that was increasingly adept at avoiding ads.
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Subscribe to Directory
Subscribe now and get instant online access to our 2,500+ articles
Inspiration via Email