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Hunt the White Creme Egg

Mondelez

Issue 53 | December 2019

Background

Cadbury’s Creme Eggs were only on the shelves for four months of the year, around the Easter period. Generating sales rapidly was crucial. The idea of a Creme Egg Hunting Season had originated in 2017. In 2019 the challenge was to continue the theme but reach an audience that was increasingly adept at avoiding ads.

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