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Nightshifters: The Dinner Egg Phenomenon

American Egg Board

Issue 52 | October 2019

Background

Americans love eggs. They’re a culinary staple found in approximately 94% of homes. For decades, eggs were marketed in the U.S. as the perfect breakfast food – a delicious, low-fat, protein-packed start to the day. It worked, but Americans only thought about eggs in the morning, and sales remained relatively flat for some 40 years. To break the cycle, the task was to inspire Americans to think about eggs beyond breakfast.

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