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Simpler World

The Payments Council

Issue 29 | December 2013

Background

The new Current Account Switch service, spearheaded by the Payments Council and delivered by 33 bank and building society brands, is designed to help consumers, small charities and small businesses make switching current account from one provider to another simpler, reliable and hassle-free. The campaign was designed to boost awareness of the new service and communicate the detailed message in a way that was fun, simple and eye catching.

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