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London's Lungs

E.ON

Issue 53 | December 2019

Background

Air pollution is the UK’s number one public health priority. It contributes to 40,000 deaths each year through strokes, lung and heart disease. The problem is that it’s largely invisible. Research has shown that 63% of people have put air pollution to the back of their minds because they can’t see it. So how could E.ON highlight this unseen killer in order to start the conversation about its clean air credentials?

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