Colcci Party all the time
Issue 41 | December 2016
To launch their spring/summer collection for 2017, Colcci tapped into youth culture for their brand proposition, "Party all the time".
They also signed up supermodel Gisele Bündchen for the campaign.
The challenge was to find a way to make the new catalogue look cool to a hard-to-impress target audience and stay true to the party-lovers theme.