Foot-Trade
Footstats
Issue 35 | June 2015
Agency
F.biz
Creative Team
Chief Creative Officer: Guilherme Jahara Creative Director: Marcelo Siqueira, Marcelo Torma , Alexandre Ravagnani Copywriter: Armando Araújo, Pedro Maneschy Art Director: Gregory Kickow, Caio Cardoso, Marcelo Mandaji, Felipe Santos
Production Team
Technology: Nicholas Almeida, Igor Almeida, Kauê Righi, Ivan Queiroz, Eduardo Roberto, Eduardo Magaldi, Danilo Riedel UX/Design: Mauro Belucci, Fernando Rocha, Murilo de Paula BI: Lívia Gallo Motion Designer: Wesley Martins, Alexandre Arantes Project: Alexandra Gomes, Talita Tamara Media: Roberto Grosman, Luciana Prado, Junior Freitas Producer Director: Teteu Savioli Agency Producer (RTV): Iara Demartini, Julia Ramos Videomaker / Photographer: Moreno Gonçalves Art Buyer: Camila Serena Sound Production Company: Shuffle, Antfood Advertiser: José Eduardo Romanini Domingos
Date
April 2015
Background
Have you ever imagined if your club jerseys price changed according to its performance on the field? It was exactly what happened during the Brazil's greatest local rivalries matches.
Idea
F.biz created for Footstats, the biggest football-specialized statistics company in Latin America, launched the Foot-Trade: a web-app that connects the game statistics to an e-commerce system in real time, so the fans can follow and buy on a second screen.
The Footstats existed for ten years, but this is the first time the company announced the services to the end consumer. "The goal is to induce the fans to buy a shirt even with the unfavorable score. Football is not statistical. Statistics is argument. Football is passion. Put the two together, this way is perfect! ", says José Eduardo Romanini Dominic, founder of Footstats.
During the games, each tackle, cross, corner, shot on goal, and goal influenced the jerseys price. With the concept "the stock exchange that invests on your club's jerseys", the goal is to encourage fans to support the club regardless of the outcome.
Watch the video: https://www.youtube.com/watch?v=wPVr91BTU2I