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PinaTracks

Pinacoteca

Issue 46 | April 2018

Background

The São Paulo Pinacoteca-the oldest art museum in the city-launches an interactive game to promote a unique experience for those who visit the institution: it transforms the subway and metropolitan train lines in São Paulo into a giant game board and challenges players with questions about the art collections at the Pinacoteca, the Subway, CPTM, and ViaQuatro.

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