Online & Digital
Issue 51 | June 2019
BackgroundAfter 36 years, Peru qualified to a World Cup. Yes, you’d think everyone would be excited to finally see their team play abroad, but there was just one problem: the tournament took place in Russia - a country 3 times more expensive. • Taking in consideration that thousands of Peruvian fans had applied for loans and sold their belongings to travel and experience this once in a lifetime opportunity; they knew, as a local brand, that they had to do something very special for them. • To create a unique experience for thousands of Peruvian football fans who travelled more than 14,000km to see their national team play, help them save money during their stay in Russia, and generate conversation surrounding their brand and its well-known low prices.
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