Menu
Mail & Door Drops
 

See it, hold it, smell it – do it. A touchy-feely reminder

Fairfax - Sydney Morning Herald - DM

Issue 24 | September 2012

Background

The target market was lapsed subscribers to the newspaper. They had actively 'unsubscribed' and had not responded to a combination of four standard letters and emails attempting to win them back with price-based offers.

A new, more creative approach was required, centred on the insight that digital alternatives simply don't offer the same tactile experience and ritual as a newspaper.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 58
Buy

SUBSCRIPTION DEALS

We have subscription packages for freelancers, for small teams and for large groups.

Share

People Also Read