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BOIC

Issue 38 | March 2016

Background

In November 2015 BOIC, the Belgian Olympic and Interfederal Committee, launched a national campaign not just to raise awareness of the Belgian athletes who would be going to compete at Rio in 2016 but to raise funds as well.

A TV commercial was created, animating the work of graffiti artist Mr. Mong and showing the long way to Brazil. But this was a TV commercial with a twist.

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