Let your child make friends on the bus
De Lijn - Buzzy Pazz - Flat mailing
Issue 24 | September 2012
With the new school year coming up, De Lijn, Belgium’s public transport company, wanted to send out a mailing to parents of children who were about to start in Year Seven. The goal was to convince them to let their child go to school by bus, rather than dropping them off by car. Because going by bus is the best way to make friends.