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Blind Spot Billboard

Volvo Belgium

Issue 58 | March 2021

Background

The blind spot is one of the main causes of serious or fatal bicycle accidents. As far back as 2004, Volvo was trying to deal with the problem, creating the first blind spot detector. Now in 2021, with the increasing number of cyclists in cities (+64% by 2020) Volvo has revived the importance of its BLIS (Blind Spot Information) system. Now, as then, Volvo’s innovation has not been patented, enabling any car manufacturer to adapt and use their technology.

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