The Unstoppable Resume
Cancer@Work
Issue 51 | June 2019
Agency
FAMOUSGREY Paris
Creative Team
Executive Creative Directors: Romain Repellin and Régis Boulanger Director: François-Xavier Repellin Art Director: Bertille Vermot Copywriters: Jean Estauver and Alexandre Dufayet
Production Team
Producer: Adam Araujo Cameraman: Florian Henry Music: Lamaisondeproduction Sound Design: Lamaisondeproduction Post Production and animation : Olivier Caunes Webdesigner: Grégoire Mirandel Website Developer: Fabien Clerc
Other Credits
Managing Director: Bénédicte Muller Account Supervisor: Laurence Cormier Advertiser’s Supervisor: Anne-Sophie Tuszynski, Nathalie Presson and Jeanne Laversin Account Manager: Lucie Latrobe Planning Director: Guillaume Bilheude Planner: Lucas Scotti
Date
March 2019
Background
After a first major campaign, Cancer@Work and FamousGrey Paris are devising an ingenious device to help cancer patients find their place in the professional world thanks to a new campaign entitled The Unstoppable Résumé.
Idea
Last year, Cancer@Work unveiled the «FIGHTING CANCER» campaign with the FamousGrey Paris agency. This campaign has enabled the Cancer@Work association to change the way we look at cancer patients by creating the first Linkedin skill that valorize their experience with illness.
This year, Cancer@Work has chosen to go even further, by giving former patients the opportunities to re-enter the labor market, by creating The Unstoppable Résumé.
Nowadays, the recruiting world is more and more computerized: 95% of large companies and 50% of SMEs use recruitment software called ATS (Applicant Tracking System). This software is programmed to analyze CVs. They cross-reference dates or ranges of experiences and search for specific keywords. Therefore, they are able to exclude a CV that contains a period of inactivity like a recovery period. For people affected by cancer, finding work is extremely complicated because of the blank space left by the disease on their CV.
To give cancer patients as much chance as other candidates to get interviews, Cancer@Work has created an online platform called The Unstoppable Résumé.
By connecting on unstoppableresume.com with their Linkedin account, cancer patients can automatically generate a CV that transforms this blank space that could exclude them from the process into a strength. This period is filled with a text that contains the skills they developed during their fight against cancer. Written in white on white, this text, invisible to the naked eye, allows CVs generated via the platform to pass through the filters of recruiters’ software.
Results
The Unstoppable Résumé is therefore a great tool to help cancer patients get the interviews they deserve.
KEY FIGURES 1000 new people are diagnosed with cancer in France every day.
40% of the sick are in active employment when they are diagnosed.
30% of the sick have lost or quit their job because of their illness.
70% of cancer patients can’t find work two years after being diagnosed.