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The Tailor-Made Safety Jacket

Volvo Car Belux

Issue 46 | April 2018

Background

Everything about the new Volvo S90 breathes design. Except for the standard fluo safety jacket; that ugly thing we all have in the boot of our car. Which is why Volvo and its Belgian agency, FamousGrey set about redesigning the well-known safety jacket and turning it into something stylish. All while living up to the S90's high standards; fusing both luxury and safety in one stylish package.

Safety, redesigned

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