Print For Help

Background

8 out of 10 printers sold in Brazil were HP. And most of those had the ePrint facility, which allowed people to print from that printer wherever they were.

Around 200,000 people went missing each year in Brazil. HP saw an opportunity to make both printer owners and printer buyers feel print technology was as relevant to modern life as their screens by partnering with Ma~es de Se´, an NGO that tried to locate missing people.