Illinois Council Against Handgun Violence ‘Most Dangerous Street’
ICHV (Illinois Council Against Handgun Violence)
Issue 51 | June 2019
Agency
FCB Chicago & FCBX
Creative Team
Chief Creative Officer: Liz Taylor WW Creative Partner: Fred Levron EVP, Head of Experiential: Kim DeNapoli Associate Creative Director: Jack Miller Sr. Copywriter: Jake Roland
Production Team
Event Production: Unit9 LA; Strictly FX Technical Lead: Erik Christianson Developer: Brendan White EP, Director of Music: Stump Mahoney Production: Lord + Thomas Director: Ben Flaherty Executive Producer: Dan Delaney Line Producer: Noiemi Lobont Director of Photography: Bryce Drobny Photographer: Steven Piper MoVI Operator: Myles Beeson Editorial: Lord + Thomas Editor: Nate Brav-McCabe Executive Producer: Rene Steinkellner Visual Effects / Color: Lord + Thomas Colorist: Justin Orr + Caleb Hill Motion Graphics: Mike Czerniuk Audio: Lord + Thomas Sound Designer and Mixer: Jason Ryan Audio Assistant: Batsi Zesaguli Producer: Alex Bartczak
Other Credits
VP, Management Director: Zach Kieltyka Account Supervisors: Lauren Cartier, Daniel Kim Account Director: Tara Reardon Account Executives: Matt Bykowicz, Bianka Kristen, Lindsay Moore Sr. Project Managers: David Eldred, Joey Orizczak Project Manager: Kara Burghardt Director, Business Analyst: Michelle Oben Business Analyst: Carla Garcia
Date
April 2019
Background
More than 30 people in Chicago were shot just two weekends ago, three of them fatally, as Chicago had its warmest weekend in six months and people should have been enjoying the first signs of spring. The equivalent of a mass shooting occurs on a weekly basis, yet so many Chicagoans have become numb to the violence.
Idea
To inspire conversation and action, ICHV and FCB Chicago unveiled the “Most Dangerous Street.” The installation showcases a week-by-week visualization of Chicago’s gun violence. As you walk through the exhibit, you are guided by emotional audio of victim families telling their stories, while surrounded by red laser beams. Each beam represents a victim of gun violence. As you cross through the beams, details of that victim, including age, gender and time of incident, are projected on the alley wall. Imagine 38 lasers representing the actual 38 victims of gun violence in just one week in Chicago.
The “Most Dangerous Street” specifically aims to gain support for the SAFE Act. The SAFE Act helps identify areas that experience high levels of crime based on data surrounding gunshot hospitalization and mortality per capita to create Safe Zones for improved neighborhood safety. More information on the SAFE Act here. You can visit this link to take action: https://www.mostdangerousstreet.com.