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The Baby Stroller

Kolcraft

Issue 40 | September 2016

Background

Contours manufactures premium baby strollers.

Test driving a baby stroller, however, is a sub-premium experience. Babies can't give feedback on the comfort, safety or other features. Yet they're critical to the purchase experience.

Contours wanted to find a way to let adults experience a ride in a Contour stroller.

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