Ticket For Speeding
REEBOK
Issue 34 | March 2015
Agency
FCB Mexico
Creative Team
Creative VP: José Arce Creative VP: José Ordoñez Creative Director: Jairo Guerrero Art Director: Jairo Guerrero / Jeniffer Gutierrez
Production Team
Photographer: FCB Artest Graphic Production: FCB Artest
Other Credits
Account Manager: Luciana Novo, Alan Trejo
Date
October 2014
Background
The Challenge: Generate traffic on Reebok stores in the capital and thereby boost sales speeding new Reebok Z-Quick.
But what was Reebok Z-Quick? - A specialized performance footwear for running and training, created with Z-Quick technology, the same as used in the tyres of racing cars. The shoe was tested over 70 miles per hour. That is, faster than the average rate in Mexico City is 7 Km / h.
Idea
In a city with these average speeds, it was almost impossible to violate the speed limit, and that was precisely the idea, create a false speeding ticket speed that came to the database by email. It was a double surprise to all who received it; on one hand the shock they felt when receiving a traffic ticket and second, surprised to discover that it was a message from Reebok, with sneakers that are handled at speed.
This fine included a bonus 15% discount when shopping store.