Ticket For Speeding

Background

Reebok wanted to generate traffic to their stores in the capital to boost sales of the new Reebok Z-Quick.

But what was Reebok Z-Quick?

It was a specialised shoe designed for serious running and training, created with the same technology used to develop the tyres of racing cars. The shoe had been tested at speeds of 70mph and over. That was a lot faster than driving in Mexico City, where speeds averaged a paltry 7mph.