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Own Board Magazine

TAM Airlines

Issue 37 | December 2015

Background

Tam wanted to show their customers how much they knew about them as individuals and how their attention to every passenger's personal needs and interests made them unique in terms of customer service.

Research had uncovered the dismal fact that the average read-time for the onboard magazine was a mere 3% of the flight-time. Fewer than 11% of passengers could actually remember anything they had read.

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