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Innovation
 

Whopper Detour

Burger King

Issue 51 | June 2019

Background

Innovation was essential in the fast- food industry for brands to remain both competitive and relevant. Food orders via a mobile app had increased from 11% in 2015 to 40% in 2018. By 2020, mobile ordering is poised to generate $38 billion in sales. Burger King was late to the game and needed to overhaul its mobile app to offer order-ahead functionality.

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