Oat the Goat

Background

Shockingly, New Zealand has the second worst rate of schoolyard bullying in the developed world. Last year, bullying was at record levels, with 94% of teachers witnessing it happening in their schools. The Ministry of Education acknowledged that their past method of telling children to say “Stop it, I don’t like it,” wasn’t working, and they needed a different approach. They also wanted to curb bullying at the earliest stage of a child’s development. So, the task was to create a resource that would captivate 4-7-year-olds and arm them with the tools they’d need to combat bullying in the schoolyard.