The Testimatic - The Automatic Ball Checking Machine That Touched Men Everywhere
Testicular Cancer NZ
Issue 51 | June 2019
Agency
FCB New Zealand
Creative Team
Executive Creative Director: Tony Clewett Creative Director: Leisa Wall Creative Director: Peter Vegas Creative Group Head: Matt Williams Creative Group Head: Freddie Coltart
Production Team
Head of Content: Pip Mayne Photographer/Director: Mike Braid Head of Design: Josh O’Neill Head of Production: Eric Thompson Creative Services Director: Jenni Doubleday Production Designer/Builder: Chris Doubleday Retoucher/3D Artist: Scott Kelly
Other Credits
Head of PR: Angela Spain PR Senior Account Director: Joanna James PR Account Executive: Katie Smith Managing Director: Toby Sellers Senior Account Director: Dave Munn Account Manager: Jade Seaton
Date
November 2018
Background
Testicular cancer is the most common form of cancer affecting Kiwi men aged 18-35. Prevention is as simple as a regular self-check. But men weren’t checking, and the message wasn’t getting through. As a charitable organisation with limited resource, the task was to change that. The challenge was to make these young men sit up and pay attention, so they’d start checking.
Idea
The Testimatic was created, an automatic ball-checking ‘machine’ which (with the help of a doctor inside) performs simple examinations on men’s testicles – the same process any man can follow at home. Because if they’re not going to check them, someone needs to. The machine was launched at Big Boys Toys, NZ’s largest expo for men, where 40,000 of NZ’s manliest men were invited, along with NZ’s most high-profile balls, for their own personal examinations on air.
Results
On its debut weekend, The Testimatic examined hundreds of testicles. But actually touching balls was only part of the plan. The real goal was to touch men everywhere – with their message. And they did. The Testimatic became the talk of the expo, along with the NZ media, and a global audience of millions. - Lead stories on all three of NZ’s news networks. - 130+ unpaid news stories - Top trending Kiwi news story internationally in Nov ‘18. - Reached 54+ million globally - PR Value: $3.5million+ - ROI: 700:1