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Fans against all odds

Football club Lokomotiv

Issue 44 | September 2017

Background

Lokomotiv was one of the great Russian football clubs, sponsored by the Russian Railways company. Its values were those of railwaymen – men of iron, honest, dedicated and true.

However, the team had not won any championships since 2004. Fans were beginning to lose faith and attendance to games began to shrink.

The challenge was to inspire fans to support the club again.

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