Fans against all odds
Football club Lokomotiv
Issue 44 | September 2017
Lokomotiv was one of the great Russian football clubs, sponsored by the Russian Railways company. Its values were those of railwaymen – men of iron, honest, dedicated and true.
However, the team had not won any championships since 2004. Fans were beginning to lose faith and attendance to games began to shrink.
The challenge was to inspire fans to support the club again.