Online & Digital

A Million More
Volvo Car Corporation
Issue 57 | December 2020
Background
When Volvo Cars invented the three-point safety belt in 1959, its introduction sparked debate among media and the public. “The seatbelt is a violation of human rights”. “It's better to be thrown out than to be trapped inside”. These were only a few of the comments made about the new idea. But to date it’s been credited with saving more than a million lives worldwide.Subscribe to view more →
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