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A Million More

Volvo Car Corporation

Issue 57 | December 2020

Background

When Volvo Cars invented the three-point safety belt in 1959, its introduction sparked debate among media and the public. “The seatbelt is a violation of human rights”. “It's better to be thrown out than to be trapped inside”. These were only a few of the comments made about the new idea. But to date it’s been credited with saving more than a million lives worldwide.

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