
Sweden on Airbnb
Visit Sweden AB
Issue 45 | December 2017
Background
Today, travellers actively avoid tourist destinations and prefer to search for authentic experiences.
While Sweden did not have an Eiffel Tower or a Big Ben or a Niagara Falls of its own, what it did have was Allemansrätten, or the freedom to roam. This was their monument, a constitutional principle that allowed people to sleep on mountaintops, beside lakes, in meadows and woods and other beautiful places, completely free of charge.
On a limited budget, the task was to raise awareness of Sweden's great outdoors.
Subscribe to view more →
This article is for Directory subscribers only
Please Subscribe to Directory or Sign In if you're already a subscriber to read this article.
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
HALF PRICE DIRECTORY
Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies
Share
People Also Read
- Trojan Peas
Issue 57, December 2020 - The Social Distance Squad
Issue 56, September 2020 - Create with Air Max
Issue 56, September 2020 - The Touch Tally
Issue 57, December 2020 - Hypnopolis
Issue 56, September 2020 - Messages from New Zealand
Issue 56, September 2020 - ASB - Borrow the All Blacks
Issue 56, September 2020 - Purple Hive Project
Issue 56, September 2020 - The emoji that wants to save your life
Issue 57, December 2020 - Mr Humfreez
Issue 57, December 2020