Online & Digital

Look Who’s Driving

Volvo Trucks

Issue 38 | March 2016


Volvo Trucks were well known for their long-haul trucks but their construction trucks had not been given the same attention. Construction trucks were all about robustness and mobility and Volvo Trucks were the sturdiest and most innovative of them all.

The task was to prove how sturdy they were.

Without a traditional media budget, the campaign had to rely on YouTube and social media, which meant it had to be entertaining and shareable for a broader audience, but, at the same time, highly relevant to the core target group, truck buyers and drivers.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners


Inspiration monthly via Email

Sign Up

Current Issue

Issue 56


Subscribe now and get the next 4 issues + 5 passwords to the online archive, now with over 5,000 case studies


People Also Read