Innovation
Now you can see it
Semcon
Issue 42 | March 2017
Background
Semcon's aim was to make the engineering profession attractive to a wider range of people. Many women worked as engineers, but they did not appear in search results. Re-Search was developed in order to provide a concrete solution to the problem, by giving a more balanced view of various professions. These included those that are dominated by both men and women on the internet.