The E.V.A Initiative

Background

Most cars were designed for the average- sized man and tested mainly on male crash- test dummies. As a result, women were 47% more likely to be seriously injured and 17% more likely to die in a car accident. But not in a Volvo. Since the 1970s, Volvo had gathered crash data regardless of size or gender. With the E.V.A. Initiative (Equal Vehicles for All), the objective was to close the gender crash gap.