THE NEW VOLVO FH
Volvo Trucks
Issue 33 | December 2014
Agency
Forsman & Bodenfors
Creative Team
Account Supervisor: Olle Victorin, Cilla Pegelow Account Manager: Britta Malmberg Art Director: Anders Eklind, Sophia Lindholm Copywriter: Martin Ringqvist, Björn Engström Designer: Jerry Wass Planner: Tobias Nordström Agency Producer: Alexander Blidner Digital Producer: Peter Gaudiano
Production Team
Produktion company: Smuggler, London Postproduction: Absolute Post, London Regissör: Henry Alex Rubin Producer: Drew Santasario Executive Producers: Chris Barett/ Fergus Brown Music: “Tighten Up”, Al Escobar and His Orchestra Courtesy of Fania Records D.O.P: Matthew Woolf Editor: Spencer Ferszt, Marshall Street Editors
Date
September 2014
Background
Ambrogio Adani thought he was hired by the San Remo Casino on the Italian Riviera to park sports cars.
Idea
But his first shift as a parking valet didn't quite turn out as he expected. In the beginning he is busy parking one sports car after the other when suddenly a brand-new Volvo FH drives up and stops in front of the casino. Adani looks very surprised, to say the least - all captured with hidden cameras. But the fact is that with its new I-Shift Dual Clutch transmission, the truck has a whole lot in common with a sports car.