Menu
Integrated
 

Perspectives

Emirates NBD

Issue 37 | December 2015

Background

The Middle East had an unacceptably high number of special needs children, who were not accepted in society because of social stigma. As a result, schooling them cost three times more than average. Hence, many of their parents could not afford quality education.

As the region's biggest bank, catering to the special needs of its individual customers, Emirates NBD wanted to change people's perspectives on special needs children, not through arousing pity but through admiration.

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

Newsletter

Inspiration monthly via Email

Sign Up

Current Issue

Issue 62