Billy’s Donuts
Twitter EMEA
Issue 52 | October 2019
Agency
FRASER GmbH
Creative Team
Executive Creative Director: Fernando Barbella Creative Team: Julian Sonntag, Stefan Kretz
Production Team
Executive Producer: Kate Risker Production Partner: Riskr Ltd.
Other Credits
Account Director: Daniel Rajkovic Film Editor: Angel Cano Client: Carlos Cantú, Jolanta Baboulidis
Date
May 2019
Background
In a market that historically didn't get along very well with the platform (Germany), Twitter wanted to make a splash and be seen by media planners and marketers, to make them aware of the true value of their audience.
Idea
A pop-up version of one of the most inspiring stories that happened thanks to Twitter in 2019 was brought to life: the story Billy's Donuts store, a struggling family-owned business from Texas that made the news worldwide after Billy, the son of the family, tweeted about the venue being empty with no customers. By bringing this store to Online Marketing Rockstars in Hamburg, an immersive experience that helped Twitter share this touching and mind-opener story was created, aiming to show how powerful the audience of their platform can be. The unique proposition of the platform: to connect brands with the most valuable audiences when they’re most receptive was made tangible and real.
Results
+300 media executives and marketers engaged.
+230 social shares.
+15k online views.
lots of doughnuts delivered!