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St1
Issue 56 | September 2020
Agency
Garbergs
Creative Team
Fredrik Sundqvist, John Lundquist Coey, Kalle Breitholtz, Annika Witkowska, Joakim Landin, Hugo Albrektson, Anna Ohlsson, Rasmus Asp
Date
June 2020
Background
Nordic gas station St1 is going against the grain. In their latest campaign, they decided to promote their disadvantages, saying they only have low prices, nothing else. The first tv spot highlighted the lack of toilets at their unmanned fuel stations with the help from a grumpy old man looking for a toilet. In the second tv spot we got to follow a woman trying to escape a bear. She runs to a St1 station in desperate need of help, only to realize it's unmanned.
Idea
To adapt the new concept to Youtube Trueview, the main characters from the TVC asked the audience to skip the ad right away, since there is absolutely nothing to see at the station. All videos are shown on the judging URL: onlylowprices.webflow.io