Integrated
Snap Away Cancer
The Swedish Childhood Cancer Fund
Issue 56 | September 2020
Agency
Garbergs
Creative Team
Fredrik Sundqvist, Mattias Dahlqvist, Lowe Steiner, Maja Nylund, Carola Edlund
Production Team
Mehrnaz Bejne, Birgitta Bergström
Other Credits
Johnny Federley, Anne Bergsten, Michel Brygiewicz
Date
January 2020
Background
Childhood and Cancer are two words that don't belong together. In a new concept for The Swedish Childhood Cancer Foundation the concept was to graphically separate the words Childhood and Cancer in various ways.
Idea
In this interactive print the idea was to make use of Snapchat Lens Studio in creating an AR lens that makes Cancer fly away from the ad. The print ad was published in Sweden's biggest daily newspaper – Aftonbladet.