Outdoor & Events
![](https://assets.directnewideas.com/7464h.jpg)
Brilliant Machines Rock
GE
Issue 30 | March 2014
Background
GE was running an integrated campaign under the title "Brilliant Machines". In this instance, they wanted to communicate memorably that GE power turbine technology was helping to power the city of New York. The idea needed to be personal, surprising, engaging and fun.
This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
People Also Read
- Steinlager Alt Blacks
Issue 61, December 2021 - The Rooftop Match with Roger Federer
Issue 56, September 2020 - Pitvertising
Issue 59, June 2021 - An invisible problem
Issue 62, March 2022