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Plastic Banega Fantastic (Making Plastic Fantastic)

Hindustan Unilever

Issue 57 | December 2020

Background

It’s known that brands like Unilever are some of the biggest contributors to plastic waste in the world. While Hindustan Unilever is already taking measures like introducing 100% eco-friendly packaging and refill solutions, implementing such measures across the market could take years. So, how could HUL take a more immediate step that would genuinely make a difference and overcome the impact of plastic pollution? To create meaningful impact, it was necessary to stand apart from the myriad of existing plastic initiatives.

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