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No need to fly – Around the world in Germany
German Rail (Deutsche Bahn)
Issue 51 | June 2019
Background
German Rail wanted to promote their super-saver tickets for fast, inexpensive travel within Germany. The problem was that 72% of Germans prefer to spend their holidays abroad because they find Germany boring. Perhaps the solution was to go beyond promoting a simple ticket offer and to promote Germany?This article is for Directory subscribers only
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