Integrated
No need to fly – Around the world in Germany
German Rail (Deutsche Bahn)
Issue 51 | June 2019
Background
German Rail wanted to promote their super-saver tickets for fast, inexpensive travel within Germany. The problem was that 72% of Germans prefer to spend their holidays abroad because they find Germany boring. Perhaps the solution was to go beyond promoting a simple ticket offer and to promote Germany?This article is for Directory subscribers only
Login
Submit Your Work
Send us your work for the next issue of Directory using our submissions form
Current Issue
Share
People Also Read
- Dortmund Concert Milk
Issue 21, December 2011 - If Only For A Second
Issue 30, March 2014 - DB Export Brewtroleum
Issue 36, September 2015 - DNA Discounts
Issue 50, March 2019 - No need to fly – Around the world in Germany
Issue 51, June 2019 - The Touch Tally
Issue 57, December 2020 - Time Keeper
Issue 61, December 2021