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Leithers Don’t Litter

Issue 49 | December 2018

Background

The aim was to run a campaign that would help parents teach their kids that dropping litter isn’t cool. The Scottish town of Leith had a number of parks that had become full of litter, some of it being babywipes. That indicated that parents were dropping litter too. Funding was provided by a participatory budgeting scheme called Leith Chooses, where locals vote for their favourite projects. Leithers Don’t Litter got the most votes. The campaign cost just £500.

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