Mail & Door Drops

A fortune cookie that changes lives

Pao de Acucar

Issue 28 | September 2013


Pão de Açúcar, a premium Brazilian supermarket chain was tasked with developing an action with its clients birthdays as the focus. Starting with the question of what happiness means to their customers, Pão de Açúcar laid the foundation for the "Fortune cookies that change lives" campaign.

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