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Mail & Door Drops
 

Birthday book of messages

Pao de Acucar

Issue 28 | September 2013

Background

Known for its close relationship with its customers, Brazilian supermarket chain Pão de Açúcar, wanted to celebrate its customers’ birthdays in a memorable fashion. Pão de Açúcar’s goal was to have as many people as possible share their special date with the supermarket chain, thus strengthening their bond with the brand. 

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