Solar Ad Charger
NIVEA Sun
Issue 28 | September 2013
Agency
Giovanni + Draftfcb
Creative Team
General Direction of Creation: Joanna Monteiro, Max Geraldo Editor: Felipe Cirino Art Director: Paulo Junger, Felipe Petroni
Production Team
Photographer: Platinum Art Buyer: Tina Castro, Daniel Goncalves Graphic Production: Edgardo Pasotti, Diego Bischoff RTV: Vivi Guedes, Manoela Estellita Producer: Piloto Director: Dani + Chalabi Sound Producer: Dafne Music
Other Credits
Attendance: Cristiane Pereira, Juliana Nascimento, Tania Müller, Carlos Eduardo Fernandes, Mariana Mozzaquatro, Larissa Lacerda Planning: Lia Bertoni Media: Alexandre Ugadin, Tiago Santos, Edson Melo, Rachid Antun Technology: Gerson Lupatini Creative Technologist: Marcio Bueno Customer Approval: Tatiana Ponce, Ligia Annunziato, Ana Borges
Date
April 2013
Background
Nowadays, people can't live without mobile phones. But in the summer, people can't live without the beach either.
Idea
As most people have experienced, it's hard to enjoy recreational activities like going to the beach or to a concert with the dread of a dead phone battery. NIVEA Sun, a brand that has always created products (sunscreens, moisturizers and tanning lotions) to help people enjoy the summer, has come to the rescue again. In partnership with NIVEA Sun, Giovanni+Draftfcb created an ad that charges phones by solar energy while people enjoy the sun on the beach.
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