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Opel Corsa _____________ the first car named after its owner

Opel

Issue 27 | June 2013

Background

When Opel wanted to launch a new model of Opel Corsa specially designed, equipped and accessorized for the young market, they asked us to come up with a proper name for it. They noticed that young people love their car almost as much as they love themselves. They identify with it. And what name identifies you more than your own?

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