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The Search of a Lifetime

Coca-Cola

Issue 52 | September 2019

Background

Coca-Cola has always championed young people and while being young is mostly perceived as being carefree, the reality is that the average person makes over 30,000 choices a day. When you are young, making life defining choices can be stressful. With the thousands of results an online search delivers, it's easy to get drowned in too much information. No one realised that better than Coca-Cola, who’d just expanded its product range in Israel, giving consumers more choices than ever before.

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