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Data in Dollars

XFINITY

Issue 48 | September 2018

Background

In the US, phone data was expensive but with XFINITY Mobile, it wasn’t. In fact, XFINITY Mobile was a new carrier that had been designed to help phone users save a lot of money on data by connecting to any one of its 18 million WiFi hotspots. The problem was letting their competitors’ customers know just how much money they could save. Competitors’ customers didn’t really care enough to switch - until they were showed how much they were spending on data just to watch a YouTube video.

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