Broadcast, Press & Inserts

HP Z1 Workstation: The Buildism Movement

Hewlett-Packard Singapore

Issue 26 | March 2013


With consumers’ workspaces shrinking, the HP Z1 Workstation was born to deliver performance without compromise to space. For its launch, HP Singapore aimed to fulfill the following objectives: a. Illustrate the key value propositions of the HP Z1 Workstation to the target audience who will not bother to read the product brochure in the first place b. To create talkability and ignite conversations with 5 different target segments: Architects, Animators, Designers, Engineers, Videographers.

Subscribe to view more →

Submit Your Work

Send us your work for the next issue of Directory using our submissions form

The Caples Awards 2020

View 2020 Winners

Current Issue

Issue 54

Subscribe to Directory

Subscribe now and get instant online access to our 2,500+ articles


Inspiration via Email


People Also Read