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HP Z1 Workstation: The Buildism Movement

Hewlett-Packard Singapore

Issue 26 | March 2013

Background

With consumers’ workspaces shrinking, the HP Z1 Workstation was born to deliver performance without compromise to space. For its launch, HP Singapore aimed to fulfill the following objectives: a. Illustrate the key value propositions of the HP Z1 Workstation to the target audience who will not bother to read the product brochure in the first place b. To create talkability and ignite conversations with 5 different target segments: Architects, Animators, Designers, Engineers, Videographers.

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