Online & Digital

Allianz Presents #SchoolRunStories


Issue 34 | March 2015


Why would anyone engage with an insurance company, especially in social media?

Allianz are one of the world's leading insurers, but they have little brand equity in the United Kingdom. Gravity Thinking was challenged to build awareness of both their brand and insurance offering in a way that cut-through natural apathy towards Financial Services (FS).

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